GMA is the consulting company for the arrival in foreign markets that proposes, in Italy, digital internationalisation as a method and structural means in the process of company internationalisation that turns to us.
In particular, through techniques such as inbound marketing, it intercepts potential customers based on their specific interests and needs and maximises investment in online communication and advertising thanks to targeted targeting of content and promotions.
We have had a particular interest in the analysis and planning of web tools since the Orientation and Strategy phase. We analyse the specifications of potential foreign markets (use of one social rather than another, topics of greater interest, responses to online advertising, etc.) and the activities carried out by potential competitors and we devise a digital development plan for the company that wants to internationalise.
But it is in the next phases – of Growth and Training – that the digital internationalisation strategy comes to life and develops to support the interaction process for which we operate.
In the GMA vision, digital internationalisation is a fundamental element to support commercial development in foreign markets and the subsequent phase of consolidation of the local presence.
- Do you want to know how to use inbound marketing to internationalise your company?
- Do you want to take advantage of inbound marketing to enter the right foreign markets?
- Do you want to use inbound marketing to intercept the best customer for your product?
GMA is the consulting company for the arrival in foreign markets that proposes, in Italy, digital internationalisation as a method and structural means in the process of company internationalisation that turns to us.
In particular, through techniques such as inbound marketing, it intercepts potential customers based on their specific interests and needs and maximises investment in online communication and advertising thanks to targeted targeting of content and promotions.
We have had a particular interest in the analysis and planning of web tools since the Orientation and Strategy phase. We analyse the specifications of potential foreign markets (use of one social rather than another, topics of greater interest, responses to online advertising, etc.) and the activities carried out by potential competitors and we devise a digital development plan for the company that wants to internationalise.
But it is in the next phases – of Growth and Training – that the digital internationalisation strategy comes to life and develops to support the interaction process for which we operate.
In the GMA vision, digital internationalisation is a fundamental element to support commercial development in foreign markets and the subsequent phase of consolidation of the local presence.
- Do you want to know how to use inbound marketing to internationalise your company?
- Do you want to take advantage of inbound marketing to enter the right foreign markets?
- Do you want to use inbound marketing to intercept the best customer for your product?
What is inbound marketing?
Inbound marketing is a modern web-based marketing strategy (i.e. entirely online) based on the concept of attracting potential customers through the production and promotion of content that is relevant and useful to them.
With inbound marketing, it is the potential customer who finds the company through channels such as the company blog, social media, online search: for this particular attention must be paid to the creation of captivating content and in the construction of the customer’s buying journey (the purchase path that the consumer undertakes).
Due to its nature – both for B2C and B2B development – it is a particularly effective process if properly planned during the Orientation and Strategy phase and then implemented, in synergy with foreign commercial development in the most traditional ways, in the company’s growth phase.
Unlike outbound marketing, where the company narrates and promotes itself to the customer, through inbound marketing the customer is the focus of communication. The content produced must meet your requests, solve your problems and make a useful and immediately operational contribution to your needs.
Considering that web searches are the first source of information used by your customers nowadays – and this is particularly true if the company and customer are distant – GMA will help you to articulate your online presence to meet customer requests and particular needs.
We will support you in structuring the right content to be provided at the right time to your customer (or prospect) to intercept and solve a problem, and thus establish a relationship based on trust and attachment to the brand, rather than on the mere sale of a product or service.
By creating content designed to intercept customer requests and solve the very problem for which the customer has sought an online solution and found you, your company will attract prospects with high chances of becoming real customers (highly targeted).
At the same time, it will build a solid and credible online reputation, based on its professionalism and operational capacity.
To use inbound marketing strategies for company internationalisation, it is essential to know in depth the foreign brand towards which you are going to communicate: not only in the type of content (topics and products) that they search for and appreciate most but also in the means and tools they use.
Inbound marketing is a methodology that GMA proposes – unique in Italy – both as a tool to support foreign commercial development and as a practice to be used structurally in the Strategic Planning and Implementation phase and the subsequent consolidation of the presence on the foreign market.
In addition to structuring the best inbound marketing strategy for your product or service with you and your company, GMA consultants will also train you to become autonomous in the future use of this technique.
- Will my client look for more information on the site or on social media networks?
- Which social media networks do you use the most?
- Which web marketing tools should I use to find it?
- Which ideal path will a potential customer take to purchase my product/service?
DIGITAL INTERNATIONALISATION TRAINING
GMA supports your internationalisation process by including inbound marketing methodologies in all phases of the landing profession in foreign markets.
For you, we analyse the markets and your company, create a shared inbound marketing strategy and train you to continue using this marketing methodology in the future.